This is the oldest project that I share on Wild Creativity. It was my first project out of university. I was 21. And I loved it. It took me on journeys across India without leaving the UK, and was the gateway into a lot of other things I share here and a lot of the travel that I did the following years. I was a junior designer at Pearlfisher when I worked on this beautiful project.
I still buy The Spice Tailor now. The flavours are incredible and it’s an easy, tasty option. The packaging format encourages a journey of discovery with insights and top tips hidden inside the sleeve. I love seeing the illustrations I did all those years ago and the signature that I did on behalf of Anjum that still features on all their new packs.